{"id":5541,"date":"2024-02-12T09:44:06","date_gmt":"2024-02-12T09:44:06","guid":{"rendered":"https:\/\/mdbr.it\/?post_type=progetto&#038;p=5541"},"modified":"2025-05-29T14:48:39","modified_gmt":"2025-05-29T14:48:39","slug":"genius-loci","status":"publish","type":"progetto","link":"https:\/\/mdbr.it\/en\/projects\/genius-loci\/","title":{"rendered":"Genius Loci"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull hero-colors has-white-color has-exp-blue-300-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-87cb057d wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--30)\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" id=\"h-genius-loci\">Genius Loci<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" id=\"h-a-project-to-enhance-the-cultural-and-digital-offer\">a project to enhance the cultural and digital offer<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-633b684a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group progetto-image is-layout-constrained wp-container-core-group-is-layout-9d6a14e1 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"1024\" src=\"https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/img_articolo-genius-loci.jpg\" alt=\"\" class=\"wp-image-7000\" style=\"width:401px;height:592px\" srcset=\"https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/img_articolo-genius-loci.jpg 694w, https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/img_articolo-genius-loci-203x300.jpg 203w, https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/img_articolo-genius-loci-305x450.jpg 305w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group fruition-box has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-f994be1e wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading\" id=\"h-informations\">Information<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Duration:<\/strong> October 2023 &#8211; March 2025<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Grants:<\/strong> 75,000 euro &#8211; co-financing Children&#8217;s Museum 25,000<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-description\" style=\"margin-right:0;margin-bottom:var(--wp--preset--spacing--40)\">Description<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Genius Loci, a project realised thanks to the incentive &#8221; Transizione digitale organismi culturali e creativi (TOCC)&#8221; of the Ministry of Culture and financed by the European Union &#8211; NextGenerationEU, was set up to strengthen the cultural and digital offer of the museum, making Explora more competitive at international level in terms of innovation.<\/p>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-goals\">Goals<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Genius Loci is therefore a series of complementary actions that strengthen the museum&#8217;s positioning in terms of digital innovation and education for sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project has three macro goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to contribute to and strengthen the museum&#8217;s digitalisation processes by creating and experimenting with new cultural products capable of integrating different technologies with the museum&#8217;s educational and experiential needs<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to diversify audience development and engagement strategies through the activation of new experiences and communication channels between the museum and its current and potential audiences<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>disseminate the museum&#8217;s intangible heritage free of charge by creating new forms of exchange of best practices and networking.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-569c39fd wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-the-activities-of-explora\" style=\"margin-right:0;margin-bottom:var(--wp--preset--spacing--40)\">The activities of Explora<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The goals of this project will be achieved through the implementation of three interventions that are part of the twin transition processes for strengthening and positioning the Museum in terms of digital innovation and sustainability education.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scheduled interventions are:<\/p>\n\n\n<div class=\"title_icon flex\">\n    <div class=\"mr-3 lg:mr-6\">\n        <div class=\"visible\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"45\" height=\"44\" viewBox=\"0 0 45 44\"><path d=\"M22,0H45a0,0,0,0,1,0,0V22A22,22,0,0,1,23,44H22A22,22,0,0,1,0,22v0A22,22,0,0,1,22,0Z\" fill=\"#bd102f\"\/><\/svg>\n        <\/div>\n    <\/div>\n    <div class=\"flex-1\">\n        <div class=\"hero-inner-blocks\">\n\n<h2 class=\"wp-block-heading title-icon\">Genius Loci<\/h2>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/mdbr.it\/gioca-nel-museo\/allestimenti\/\" target=\"_blank\" rel=\"noreferrer noopener\">permanent and interactive exhibition<\/a> in the museum: a renovated 80 square metre space in which a playful-educational nature trail is created with video mapping and interactive tables with a focus on biodiversity and sustainability. Dedicated to children between the ages of 3 and 11, the space, designed according to the learning through play method, allows children to develop their imagination and creativity, enhancing transversal skills related to the UNESCO Sustainable Development Goals Education, Green Comp and EU Life Comp. These skills positively influence collaboration, communication, systemic thinking and the promotion of nature;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"title_icon flex\">\n    <div class=\"mr-3 lg:mr-6\">\n        <div class=\"visible\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.743\" height=\"39.662\" viewBox=\"0 0 39.743 39.662\"><path d=\"M478.916,464.9l-5.614-5.614,5.614-5.614.045.044V439.452H464.686l-5.6,5.6-5.6-5.6H439.218v14.217l5.614,5.614-5.614,5.614v14.217h14.275l5.6-5.6,5.6,5.6h14.275V464.853Z\" transform=\"translate(-439.218 -439.452)\" fill=\"#bd102f\"\/><\/svg>\n        <\/div>\n    <\/div>\n    <div class=\"flex-1\">\n        <div class=\"hero-inner-blocks\">\n\n<h2 class=\"wp-block-heading title-icon\">Habitat<\/h2>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">An Augmented Reality game in the museum&#8217;s green area that is free of charge and available without the use of additional applications. Through a virtual challenge, players can find some 3D animals hidden in the museum&#8217;s green spaces. The game was created with the aim of using digital to boost the museum&#8217;s cultural offer and, consequently, to implement audience engagement and development strategies by raising public awareness of the protection of fauna and nature;<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"title_icon flex\">\n    <div class=\"mr-3 lg:mr-6\">\n        <div class=\"visible\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"51.9\" height=\"51.9\" viewBox=\"0 0 51.9 51.9\"><path id=\"Path_1684\" data-name=\"Path 1684\" d=\"M1691.527,848.588a25.944,25.944,0,1,0,8.992,19.633c0-.505-.018-1.006-.047-1.5a13.793,13.793,0,1,1-8.945-18.128\" transform=\"translate(-1648.618 -842.271)\" fill=\"#bd102f\"\/><\/svg>\n        <\/div>\n    <\/div>\n    <div class=\"flex-1\">\n        <div class=\"hero-inner-blocks\">\n\n<h2 class=\"wp-block-heading title-icon\">Explora HUB<\/h2>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">An <a href=\"https:\/\/www.explorahub.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">open source digital platform<\/a> for the dissemination of its digital heritage: 5 software packages available and published in open source with content for web developers, programmers, cultural educational institutions, promoting digital reuse.<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The project is supported by Municipio II Roma, Orto Botanico di Roma La Sapienza and WWF Roma e Area Metropolitana.  <\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group proposta-info-box has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-310f050b wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"165\" src=\"http:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/Loghi_mic-1024x165.jpg\" alt=\"\" class=\"wp-image-5380\" srcset=\"https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/Loghi_mic-1024x165.jpg 1024w, https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/Loghi_mic-300x48.jpg 300w, https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/Loghi_mic-600x96.jpg 600w, https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/Loghi_mic-768x123.jpg 768w, https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/Loghi_mic-1536x247.jpg 1536w, https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/Loghi_mic.jpg 1587w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"430\" src=\"http:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/foto-per-banner-genius-loci.png\" alt=\"\" class=\"wp-image-5386\" style=\"width:448px;height:214px\" srcset=\"https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/foto-per-banner-genius-loci.png 900w, https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/foto-per-banner-genius-loci-300x143.png 300w, https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/foto-per-banner-genius-loci-600x287.png 600w, https:\/\/mdbr.it\/wp-content\/uploads\/2024\/02\/foto-per-banner-genius-loci-768x367.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" 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