{"id":2015,"date":"2023-10-02T14:49:43","date_gmt":"2023-10-02T14:49:43","guid":{"rendered":"https:\/\/mdbr.it\/i-nostri-visitatori\/"},"modified":"2026-02-09T07:25:25","modified_gmt":"2026-02-09T07:25:25","slug":"visitors","status":"publish","type":"page","link":"https:\/\/mdbr.it\/en\/who-we-are\/visitors\/","title":{"rendered":"Our visitors"},"content":{"rendered":"\n
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OUR VISITORS<\/strong><\/h1>\n\n <\/div>\n <\/div>\n <\/div>\n \n \n\n<\/section><\/div>\n\n\n\n
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Explora opened on May 12th 2001.<\/h2>\n\n\n\n
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Area:<\/strong> 6,711 square metres, including 2,000 square metres of exhibition hall, 700 square metres of hall, ticket and information desk, refreshment area and offices, 4,000 square metres of green area and car park.<\/p>\n\n\n\n

Average attendance: <\/strong>535 visitors per day, 2,942 visitors per week, approximately 12,700 visitors per month.
Average age:<\/strong> child 7 years, adult 40 years.
Target market age: <\/strong>children 0 – 12 years, adults 30 – 60 years.
Estimated audience: <\/strong>Average annual increase 2%.
Potential reference market:<\/strong> 750,000 (referring to the 3\/12 age bracket of the Rome basin, Province, Lazio region and surrounding areas)
Potential target market: <\/strong>3,000,000 (referred to families in the Rome basin, Province, Lazio region, visiting family group tourists)<\/p>\n\n\n\n

Quality indicators as at 31\/12\/2025<\/strong><\/p>\n\n\n\n

General appreciation: 87%
Perception by visitors of Explora as a place of entertainment: 84%
Perception of Explora as a place of education: 93%.
Perception by visitors of Explora as place of innovation: 91%
Perception by visitors of Explora as a place promoting scientific topics: 91%<\/p>\n\n\n\n

At 31\/12\/2023 the total number of visitors in the 22 years Explora has been open to the public was 2.995.912<\/strong>.<\/p>\n\n\n\n

Discover the page dedicated to social reports…<\/a><\/p>\n<\/div>\n\n\n\n

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